Chicken filets enhanced with glucosamine and other nutrients for your dog’s health.




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KAREN HOCHMAN is Editorial Director of THE NIBBLE.


May 2007

Product Reviews / Main Nibbles / Pet Gourmet

Dogswell Healthy Dog Treats

Functional Food For Dogs

CAPSPULE REPORT: Enhance a premium chicken breast jerky with vitamins and other nutrients, and you’ve got the first “functional food” dog treats for lucky pets. Some varieties are for senior dogs, some are for dogs of all ages; the line is all natural and low in sodium and fat. We humanfolk should have such beneficial treats!

It’s time to give Poochy a treat. You’re a good parent: Are you going to pick something merely natural—a biscuit made of human-quality ingredients, for example—or improve your honey’s life with enhanced nutrition in a functional food?

Functional foods are everyday foods and beverages enhanced with supplements that have a helpful effect on the body—beyond normal satiation and nutrition, they do something really good for the body. In the case of Dogswell, they can help Poochy’s vision, joints, coat...if only human treats offered these benefits!*

*Well, some are dipping a toe in the water, like Attune chocolate with probiotics.

Marco Giannini, founder of Dogswell, has an extensive background in human nutritional supplements, and transferred his knowledge of human nutrients to animals when his “best friend” was diagnosed with hip dysplasia. Since, as with most dogs, treatment with pills was a struggle, Giannini developed what became Happy Hips as a happy solution.

Whether your dog has an illness or you’re taking prophylactic measures, whether those pups are moving a bit slowly or have so much energy that they need to be calmed down...why not make every treat do double duty? The line incorporates both traditional and holistic treatments. All products have been tested by an FDA-approved laboratory and are all natural, low sodium, low fat and grain free. There are no antibiotics, hormones, pesticides, melamine, or other harmful contaminants, and no byproducts, fillers, or added sugar or salt are used in production. Complete ingredients for each product are available on the company website,


All Dogswell treats, start with a premium, all-natural breast of cage-free chicken, then add condition-specific vitamins and nutrients. Some varieties are available in other “flavors” as well in case your connoisseur canine prefers duck or beef to chicken—or you simply like to mix up the treats.

Happy Heart

For the heart health of senior dogs, or for those who have heart disease, Happy Heart’s tasty chicken jerky adds flaxseed oil, which contains alpha-linoleic acid, an omega-3 essential fatty acid, which helps cell membranes, blood pressure regulation and other functions. Like aspirin, omega-3s may reduce blood clotting. There’s also a vitamin E supplement plus taurine, turmeric, cinnamon and dandelion for holistic benefits.

Available in Chicken Breast.

Dogswell Happy Heart
Happy Hips

Happy Hips

If your dog has achy joints, a limp or is prone to hip dysplasia—or if you just want to maintain healthy hips and joints—Happy Hips delivers 100 mg of glucosamine and 50 mg of chondroitin in each jerky treat. A vitamin E supplement is included.

Appropriate for small, medium and large dogs, Happy Hips treats are available in Beef Liver, Biscuits With Benefits, Chicken Breast, Duck Breast and Lamb & Rice—plenty of ways to get that good infusion of glucosamine and chondroitin.


Vitality contains flaxseed oil and vitamins A and E to help maintain healthy eyes, skin and coat. Dogswell points out that most dog foods might state on the label that they contain A and E supplements, but most of these vitamins are “cooked out” during processing. Vitality has a much higher level of both. Testimonials to the results cite a lustrous coat and gleaming eyes.

Available in Beef Liver, Biscuits With Benefits, Chicken Breast, Chicken Minis and Duck Breast.

Dogswell Vitality


Love your dog but hate his breath? Breathies treats have mint, parsley, cinnamon bark and rosemary for fresh breath and healthy teeth, delivering an all-natural cure without putting chemicals into Poochy’s system.

Available in Biscuits With Benefits, Chicken Breast, Chicken Minis and Duck Breast.

Mellow Mut

For dogs that need to chill, Mellow Mut is formulated from clover, lavender, linden flower and hops—a soothing blend that, combined with that tasty chicken breast, help your pet achieve a calmer demeanor.

If your dog is skittish or nervous, becomes excited easily, runs and barks excessively when visitors arrive, is stressed by storms, car drives, or trips to the vet or groomer, see if this holistic treatment, delivered in a chicken breast, leads to a more peaceful lifestyle.

Mellow Mut

The company also makes products for cats under the Catswell label. Four different cats in different households didn’t cotton to these treats: Cats don’t tend to take treats from someone’s hand as readily as dogs do, and when placed upon food in the cat bowl, the flat shape of the Catswell products made it difficult for cats to pick up with their teeth and tongue. While they sniffed them, not one cat ate any of the treats. Based on our small sample, we would wait until the shape gets re-thought.

The dogs, however, could not have been more enthusiastic!

Breathies, Happy Heart, Happy Hips, Mellow Mut, Vitality

  • Jerky 6-Ounce Package
    Any Flavor
  • Jerky 16-Ounce Package
  • Biscuits With Benefits
    10-Ounce Package

For more information or to
purchase online
, visit

Products are also sold at specialty
pet stores and retail outlets


Breathies minis: fresh breath for Poochy, happiness for you!.


Prices and flavor availability are verified at publication but are subject to change. Shipping additional.

Lifestyle Direct, Inc. All rights reserved.  Images are the copyright of their respective owners.