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THE NIBBLE Online Magazine Launches
Giving Food Enthusiasts Great Finds
At The Click of a Mouse

Foodies Rejoice as THE NIBBLE Serves Up A Tasty Smorgasbord
of Specialty Food Information

September 29, 2005  New York — Lifestyle Direct, Inc. announces the launch of THE NIBBLE™ (www.TheNibble.com), the first online magazine and web destination focusing on specialty foods. Targeting consumers who are passionate about fine food and who want to know about the newest and best products available, THE NIBBLE’s monthly editorial includes reviews of artisanal and small production foods that readers might not have discovered on their own. THE NIBBLE also includes information on how to use these foods to make everyday dining and entertaining easier and more exciting.

“Specialty foods are not just about foie gras and caviar,” observed Karen Hochman, editorial director of THE NIBBLE. “They’re about higher quality and better flavor in anything, including everyday foods like peanut butter, yogurt and chocolate bars. Americans have become very sophisticated about food: we know and want the best. Superior products can be enjoyed for the same calories and not much more money than their mass-produced counterparts.”

THE NIBBLE staff tastes more than 3,000 specialty foods every year and chooses “the best of the best” for review. Whether you’re looking for something unusual for a party, an amazing cheese, or a hot dog from a boutique producer that redefines how great a hot dog can be, THE NIBBLE points you to it. Each week, the editors’ top pick is e-mailed to readers who want a great find sent to them directly. The online magazine also covers related areas including tabletop items and gourmet housewares.

According to a new report from Packaged Facts, nearly one in five Americans considers himself or herself to be a consumer of gourmet food. The National Association for Specialty Foods (NASFT) reports that the industry is growing at 17.9% a year—more than double the rate of the mass-market groceries. Yet there has been no consolidated source of consumer information about this dynamic category. Now, with THE NIBBLE, food lovers have it.

About THE NIBBLE

THE NIBBLE, Great Food Finds™, is an online magazine about specialty foods and the gourmet life. It is the only consumer publication and website that focuses on reviewing the best specialty foods and beverages, in every category. The magazine also covers tableware, gourmet housewares, and other topics of interest to people who love fine food. THE NIBBLE grew organically from its 2003 origins as an e-mailed product recommendation to New York City wine collectors and gourmets, to a weekly electronic newsletter that reaches a broad national audience of food enthusiasts. The monthly magazine, featuring dozens of product reviews, articles and reference materials, was developed to meet the demands of readers—and to meet a gap in the marketplace—for more extensive information about specialty foods. All content is archived on TheNibble.com for permanent reference and is free of charge.

Media Contact:
Ellen Edelman
1.908.322.8998
Ellen///at///e2-pr.com

Nibble Contact:
Karen Hochman
1.212.595.4617
Karen///at///TheNibble.com



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