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February 2006

Home / Media Center / News Releases


THE NIBBLE™ Celebrates One Year
of Serving Up Specialty Food Recommendations

February 27, 2006, New York — Lifestyle Direct, Inc. announces the first anniversary of THE NIBBLE™ (, the online magazine and web destination for consumers interested in gourmet and specialty foods. It is written for people who are passionate about fine food, who want to know about the newest and best products available and who want to become more knowledgeable about fine foods in general. THE NIBBLE’s monthly content includes reviews of artisanal and small-production products that readers might not have discovered on their own, information on how to use them to make everyday dining and entertaining easier and more exciting, and educational articles and glossaries.

“As Americans’ palates become increasingly sophisticated, they seek different and better-quality products,” said Karen Hochman, founder and editorial director of THE NIBBLE. “Yet, consumers can be overwhelmed by the number of fine olive oils, balsamic vinegars, teas, chocolates and other foods available to them: they have no guidance on what to choose. THE NIBBLE is designed to take the effort and uncertainty out of people’s quest for the best foods. From cookies to caviar, from pasta to peanut butter, THE NIBBLE points readers to the highest quality products that can spice up family meals, add elegance to dinner parties or simply create delicious snacks.”

THE NIBBLE staff tastes more than 3,000 specialty foods every year and chooses a few hundred “best of the best” for review in the magazine. In addition, each week the editors’ top pick is reviewed and e-mailed to opt-in subscribers in an informative and educational newsletter format. The online magazine also covers related areas, including tableware and gourmet housewares. The weekly pick, magazine articles, and weekly Gourmet News are also available via RSS feed; and all issues are archived on

Nearly one in five Americans considers himself or herself to be a consumer of gourmet food; and the specialty foods segment is growing at 17.9% a year—more than double the rate of mass-market grocery products. Yet there has been no consolidated source of consumer information about this dynamic category. With THE NIBBLE, food lovers have it.

Karen Hochman is available for interviews to discuss THE NIBBLE, upcoming new offerings from the online magazine and the specialty food items reviewed on the site.


THE NIBBLE, Great Food Finds™, is an online magazine about specialty foods and the gourmet life. It is the only consumer publication and website that focuses on reviewing the best specialty foods and beverages, in every category. The magazine also covers tableware, gourmet housewares, and other topics of interest to people who love fine food. THE NIBBLE grew organically from its 2003 origins as an e-mailed product recommendation to New York City wine collectors and gourmets, to a weekly electronic newsletter that reaches a broad national audience of food enthusiasts. The monthly magazine, featuring dozens of product reviews, articles and reference materials, was developed to meet the demands of readers—and to meet a gap in the marketplace—for more extensive information about specialty foods. All content is archived on for permanent reference and is free of charge.

Media Contact:
Ellen Edelman


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