Top Pick Of The Week

June 29, 2010

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Maté Sencha Shot with maté leaf. Photo by Katharine Pollak | THE NIBBLE.

WHAT IT IS: Yerba maté blended with sencha green tea.
WHY IT’S DIFFERENT: Maté Sencha Shot combines the energizing power of yerba maté with the prophylactic antioxidants of green tea.
WHY WE LOVE IT: It’s so much better for you than flavored energy drinks. And while we love Hiball Energy Drink, Ito-En delivers an antioxidant payload.
WHERE TO BUY IT: and at fine retailers nationwide.

.Maté Sencha Shot
Page 2: A Great Functional Drink


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Ito-En’s Trio Of Rockin’ Shots

A functional food or beverage is one that gives you benefits beyond nutrition and satiety: It has a specific “function.”

Beyond slaking an athlete’s thirst, for example, sports drinks restore electrolytes, carbohydrates and other nutrients that have been expended during vigorous activity. Relaxation beverages let you chill without alcohol. Energy drinks give you...wings?

Ito-En’s trio of functional beverages has long-term health benefits:

Maté Sencha Shot

Need an energy shot? This is the better energy drink: The smoky taste of yerba maté (you may perceive it as slightly nutty) combines with the clean finish of green tea and it’s pure and non-caloric.

The functional benefits: For centuries, throughout South America, maté has been enjoyed as a drink that infuses renewed energy into a long day and is believed to impart an abundance of health and wellness. (Read more about maté.)  Steeped together with sencha, premium green tea, the functional benefits include the restorative powers of maté with the antioxidant benefits of green tea.

Feeling sluggish? Line ‘em up! Photo by Jerry Deutsch | THE NIBBLE.

Sencha Shot

This deliciously concentrated green tea is specially brewed to contain five times the antioxidants of an equivalent portion of green tea: 152mg of the powerful polyphenol catechins per serving. We drink several cans a day for the sheer love of this non-caloric tasty beverage.

The functional benefits: heart health and neutralized free radicals (which otherwise cause cell damage).

Oolong Shot

Known as “blue tea,” oolong has long been observed to help support cardiovascular health and the healthy digestion of fats. Oolong Shot offers 171mg of tea polyphenols per serving.

The functional benefits: Each little can dispenses a wide range of tea polyphenols: not just catechins but theaflavins, thearubigins and theabrowins. Learn more about oolong tea. Learn more about catechins and other antioxidants in our Antioxidant Glossary.

  Ito En Oolong Shot
Oolong is for heart health. Of course, it also tastes good. Photo by Jerry Deutsch | THE NIBBLE.

Clean-tasting and energizing, these are natural functional beverages. They are pure: no calories, no sugar or flavorings, added color. All the functional benefits come from the quality of the tea and the brewing and bottling. (Ito-En’s advanced brewing methods draw out the maximum amount of naturally occurring antioxidants and other nutrients from the leaves.)

And we swear: When we need a functional drink, we function so much better thanks to these innovative Ito-En shots.

—Karen Hochman


Maté Sencha Shot, Oolong Shot & Sencha Shot

  • 6.4-Ounce Can
    $1.79 Suggested Retail Price
    Available at natural food stores and
    mainstream markets nationwide
  • Purchase Maté Sencha Shot online by the case at with free Super Saver Shipping: 30-can case $40.13 ($1.34/can)
  • Purchase Sencha Shot online by the case at with free Super Saver Shipping: 30-can case $37.05 ($1.23/can)
  • Purchase Oolong Shot online by the case at with free Super Saver Shipping: 30-can case $37.05 ($1.23/can)

For more information about Ito-En, visit


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Enjoy them all. Photo by Jerry Deutsch | THE NIBBLE.
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