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A breakfast bread or snack, high in fiber, but low in fat.

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MELODY LAN likes to eat muffins for lunch and dinner; and Vitalicious makes it perfectly guilt-free to do so.

December 2005

Product Reviews / NutriNibbles / Breads

Vitalicious VitaMuffins

Vitamin-Fortified Muffins & Tops, With Half The Calories & All The Taste

We don’t like to eliminate our favorite comfort foods just to pursue a nutritious diet. So we were thrilled to find that Vitalicious, a company that thinks the way we do, has created a healthier, yet equally satisfying muffin alternative: the VitaMuffin, boasting just 200 cholesterol-free calories per four- ounce serving. If it weren’t for the wrapping blaring ONLY 100 DELICIOUS FAT-FREE CALORIES PER 2-OZ SERVING*, distinguishing these muffins from a batch baked with generous amounts of butter and many more calories would have been a challenge.

*That’s the mini-muffin; there are also 4-ounce, “regular” size muffins but at 200 calories, they’re still a bargain. The Deep Chocolate, Sugar-free/Low-carb Banana Nut, Sugar-free/Low-carb Velvety Chocolate, and Double Chocolate Dream contain between 1.5 to 3 grams of fat.

Having tasted our share of disappointing “healthy” muffins, VitaMuffins, to our surprise, were moist, pliant, and flavorful—just like the ones we get at our favorite bakery, but packed with fiber and without fat. And, we found them to be delicious. Each bite consists of a moist texture paired with the fresh tasting flavors of apples, cranberries, blueberries, or other fruits. What makes these muffins feel and taste healthier, without compromising flavor or consistency, is their airy mouthfeel and lack of oily residue so frequently found with other products that use substitute fats.

The four-ounce VitaMuffin has about 8 to 12 grams of fiber and 6 to 8 grams of protein; and are available in AppleBerry Bran, BlueBran, CranBran, MultiBran, Deep Chocolate, Low-Carb Sugar-Free BananaNut and Low-Carb Sugar-Free Velvety Chocolate. Fortified with 100 percent of 10 vitamins and minerals, these muffins contain 0 to 3 grams of fat and are trans fat-free. The two-ounce muffins are available in the same selections.

Muffin Tops

While they recall memories of the famous episode of "Seinfeld" where Elaine couldn’t give the muffin bottoms away, VitaTops do remind us how many people prefer the top of the muffin.

Fresh-baked muffins can be delivered right to your door to freeze and microwave each morning.

If you like your tops, VitaTops come in a two- ounce size packed with 4 to 7 grams of fiber, and are 88 to 100 calories depending on flavor.

How Healthy Is It?

The Vitalicious folks prepared a chart comparing their apple muffin to a fresh apple, and it looks like a Vitamuffin a day will keep the doctor away:

Nutrition Chart

So the next time you host a breakfast or brunch for the health-and-diet crowd, serve VitaMuffins or VitaTops and see if your guests can tell if they are getting their daily intake of vitamins with reduced calories...or if they think they’re being “bad.” Great with a dollop of yogurt and/or sides of fresh fruit, these muffins will start any day off right. Bring them to the office or on trips to tide you over as well, instead of all the other things you could reach for and regret immediately afterward.

While you can find Vitalicious products at retailers nationwide, they can be purchased online and shipped to be frozen when they arrive. Then, after seconds in the microwave, you can start your morning Vitaliciously.

Vitalicious VitaMuffins and VitaTops

AppleBerry Bran, BlueBran, CranBran, MultiBran, Deep Chocolate, Low-Carb Sugar-Free BananaNut and Low-Carb Sugar-Free Velvety Chocolate, Variety Pack

Certified kosher (dairy) by Orthodox Union