Top Pick Of The Week

April 14, 2009
Updated April 2011

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Biotta Juice

Biotta’s beautiful organic juice line—delicious and most definitely good for you. Photography by Corey Lugg | THE NIBBLE. Styling by Lauren LaPenna.

WHAT IT IS: Organic fruit and vegetable juice.
WHY IT’S DIFFERENT: Grown in Switzerland by organic food pioneers who established the company in 1931, and launched the juices in 1957. The land has been pesticide-free for more than 50 years!
WHY WE LOVE IT: Simply incredible flavor—vivid, intensive, alive!
WHERE TO BUY IT: At retailers nationwide and

The Joy Of Juice:
Biotta Organic Vegetable & Fruit Juice

Page 2: Organic Vegetable Juice


Biotta’s Organic Vegetable Juice

People who don’t like to eat their veggies may find great satisfaction in drinking them. If you read old books and menus, you’ll note that it was not uncommon for Americans to begin dinner with a glass of tomato juice—a tomato juice cocktail, served with a wedge of lemon and perhaps some oyster crackers or saltines. At a nice restaurant, the glass would be served on a paper doily.

You can rekindle the tradition twenty-first century style, with a glass of any of Biotta’s beguiling vegetable juices and a rice cracker or breadstick (see our favorite gourmet crackers), or even a couple of nicely carved crudités.

The Biotta website talks extensively about the nutrition and health benefits of each juice. We’re glad that something so delicious is so good for us, but at the end of the day, we’re here to cook, eat, drink and be merry. Along these lines, our notes follow.

  • Beet Juice. Biotta’s most popular juice, this rich juice is heaven. We love it as an aperitif, in cocktails, as a savory sorbet and to color foods (we made a beet risotto and beet mashed potatoes, along with fresh beets).

The review continues below.


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  • Breuss Vegetable Juice. Pronounced “Broyce,” Breuss is a blend of beetroot, carrot, celery root, potato and radish juices, developed in consultation with the famous Austrian naturopath Rudolf Breuss. The blend is particularly suited for juice purification regimens, containing sufficient quantities of all the important vitamins the body needs during fasting.
  • Carrot Juice. Those who have eaten their share of carrot cake know that carrots, like beets, have a high percentage of natural sugar that make this drink a delight. We put it through the same paces as the beet juice and it graduated with flying colors.
  • Celery Root Juice. Celery root, or celeriac, is one of those vegetables that is less easy to find with the demise of classic French cooking and one of its signature dishes, céleri-rave rémoulade—celery root in a delectable mustard sauce of mayonnaise*, Dijon mustard, and parsley (we also like to add some capers and scallion, which classic base recipes, including Julia Childs’ in Mastering The Art Of French Cooking, do not include; but you can add your favorite herbs, red pepper purée, whole grain mustard or any number of variations).

Carrot Juice

Carrot juice is Biotta’s “cult favorite.”


This lovely juice inspired us to track down some celery root and create a lovely first course of céleri-rave rémoulade with juice shooters—celery root juice, an oyster and a touch of vodka. A variation included a whiff of hot sauce and a garnish of jalapeño.

*The recipe actually includes egg yolk, oil and wine vinegar, from which a mayonnaise is whisked together.

  • Potato Juice. We’ll admit, when we first saw the bottle of potato juice, all we could think of was our experience nibbling at raw potatoes: not pleasant. But potato juice is rooted in something entirely different—yes, it is joyous juice! Since we discovered it, we haven’t been without a bottle. Is it as good as a plate of fries? Totally different, of course, but in its own way, equally wonderful.
  • Sauerkraut Juice. We love sauerkraut on a hot dog or a Reuben sandwich, but have found most sauerkraut juices to be a bit acrid. This one is a tantalizing—we just can’t get enough. Low in calories, high in vitamin C—if you’ve never tried sauerkraut juice, start with this one. If your nutritionist wants you to drink sauerkraut juice but you haven’t liked other brands, try Biotta’s. If you want to get groovy at your next cocktail party, serve pigs in blanket with sauerkraut shots. A splash can also add spark to bland vegetable soups.
  • Vegetable Juice Cocktail. The rich red color of the juice portends good things to come in this blend of beetroot, carrot, celery and tomato juices, accented with lovage (celery seed), rosemary, sea salt and sweet pepper. The top note is ripe, luscious tomato; a pinch more sea salt and a squeeze of fresh lime or lemon makes the “cocktail” superb. Add some more lovage if you like.

Continue To Page 3: Biotta’s Organic Fruit Juices

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